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The Genuine article

Revolutionising digital marketing for great retail brands

We deliver relentless growth to retailers through award-winning digital marketing.

Back in 2012, we were spending hundreds of thousands of pounds per year on paid ads for a group of our own eCommerce websites. Like many people using paid search at the time, we felt we weren’t getting value from off-the-shelf solutions. So we did something about it

...Our founding team assembled a retail savvy multilingual team and hypothesised a methodology we thought would deliver exceptional growth to retail brands. We started with our own shopping comparison website and tested our approach. The results? Revenue doubled and CPA halved on our own accounts: we knew we were onto something we could share with leading retail brands.

Our first client was Amara Living, a luxury home brand - and the results were outstanding. That same client who trusted us seven years ago is still with us today. And while the eCommerce environment has changed dramatically since, so have we.

We’re now an agency offering multi-award-winning services in paid search, social and affiliate marketing – all unified under a promise of delivering revolutionary digital marketing in a way no one else can. We offer full management but also training, consultancy and ad hoc support for brands with in-house teams.

Claims are easy to make, but we can back ours up. Google has named us the most innovative agency in EMEA for Google Shopping, and in the top three agencies for growing businesses online and search marketing.

To put it bluntly, since 2012 we have been revolutionising digital marketing for the world’s greatest retailers – and now we’d like to do the same for you.

Approach

Our audit process helps you see into your marketing future.

Audit

We analyse your current digital marketing performance to tell you what we would do differently, what we would change and why. But more importantly, we’ll tell you the results we’d expect those changes to bring. This way you know exactly what to expect and the scale of the opportunity.

Proposal

We bring our ideas and plans to you, breaking our proposal down into quick wins, advanced strategies and the long term view. You’ll also learn about the way we’d like to work alongside you – seeing who your team would be and how they’ll use our powerful technology to grow your account.

Report

We’ll stay in regular contact, as we know this is the only way to deliver the results you expect. At a minimum you’ll hear from us weekly, but we prefer a stronger relationship – working alongside you to meet your goals, rather being a distant agency where you’re left guessing what’s happening behind the scenes.

Services

PPC

PPC is the service that started our agency and where we made our name. We have a track record of delivering incredible results for world-renowned clients through paid search, powered by our unique in-house tech. We focus on your performance, delivering a fresh approach to PPC management.

Paid Social

Paid social is an important channel for the majority of our retail clients. Our approach is to help you understand which areas of social will drive performance for your brand. We often find the greatest successes in early lifecycle activities such as awareness, product discovery and driving store visits. But we’ve also successfully ran campaigns to generate leads, increase footfall, grow product or brand awareness, and retarget customers at the bottom of the funnel.

Affiliates

When Genie Goals began, we approached affiliates with a mix of personal touch and global reach to support our own affiliate channel. We first set to work mastering this in-house – and now offer this unique marketing service to other brands. Our growing team of specialists have spent years driving strategy for a huge range of clients, including established names such as Karl Lagerfeld.

Display

In some circles display advertising has a bad reputation. The reason? It’s easy to do it badly resulting in annoying, irrelevant and costly impressions. At Genie we take the time to deliver on the promise of display, using our retail expertise to maximise performance. We are an agency that approaches display innovatively – and with incredible results.

CSS

The EU Commission blew the Google Shopping landscape wide open for retailers in 2018. As one of the UK’s first Google CSS Partners, we can help you profit by routing your Shopping spend through our comparison shopping sites.

Feed Optimisation

Your product feed is the beating heart of your shopping campaigns. But unless your feed is clean and optimised you are missing out on highly converting traffic – and more importantly, revenue. We have optimised shopping feeds for some of the world’s greatest retail brands. The benefit? They stopped leaking clicks and customers. Now we can do the same for you.

Consultancy

If you are just looking for advice, we’d love to offer a solution or just point you in the right direction. Even if your in-house team is doing a great job, you might benefit from our periodic consultancy and auditing service. We can help your team implement new advanced strategies we’ve tested, offering market-wide insights and that all-important pair of fresh eyes. We’d never replace your team; on the contrary, we’d enable them to drive more value.

Video

We put video content in front of your audience through advanced targeting, based on who is likely to relate and engage with it. We achieve this by investing our efforts heavily in available audience segmentation: we target people likely to be in-market for what we’re proposing, people whose online behaviour reflects that of your existing customers, and people with similar interests and demographics to your ideal customers.