Ignore the doubters: Display works
Display marketing has a reputation with some for ‘not working’. And it’s well earned too – years of ‘design the ad and cross your fingers’ budgets led to a feeling of uncertainty on whether ROI display could really deliver.
But today, with the right approach,display offers a fresh opportunity for retailers looking to grow. The key is in data, testing, and using display in ways your competition hasn’t thought of yet.
The Genie approach
At Genie we combine our experience of the retail sector with our powerful in-house technology, Clarence, to use display in a way that drives home true value from your campaigns.
What this looks like in practice is your customers, new or returning, are exposed to your brand in a way that’s personal to them – letting them interact with you in unique ways. and of course, in a world ravaged by privacy concerns, we work hard to strike a balance between delivering value while not being creepy.
Data, testing and reporting
We favour an aggressive approach to gathering data at Genie. We bid at a level that allows us to understand your audience and make changes quickly and regularly, tweaking what’s working and what’s not.
This means your display campaigns are being constantly updated to reflect your customer, informed by large data sets. While this is going on you’ll be in constant contact with our team – so you know what is going on and why. We’re not about pulling the wool over your eyes: we live to produce results for great retailers.